ROJO PacPrint Booth

The complete booth designed for Rojo Pacific

Rojo Pacific is an Australian-owned company, providing the world’s best solutions to print, sign, expo, display and industrial fabrication businesses. The booth required original designs and ideas based on a singular theme. I worked with a professional liaison resulting in the final design.

At the beginning of the ROJO PacPrint Booth process, I was supplied the overarching theme that would be used for this booth. The theme was Market.

Although this booth was for a printing convention, the client wanted to stand out from the rest. This theme would allow a showcase of available products in the most organic way. At the same time, the client was excited to utilize and introduce new products to create rigid display and sign substrates. What better way to showcase your product than by showing customers what they can do with it.

Working with my contact, I used the theme to create a “fruit stand” for the ROJO PacPrint Booth. Displays created for the booth include bollards, a counter, display shelves and faux fruit, wall and floor stickers, magazine racks, benches and stools, a podium, pencil holders and faux trees. Moreover, several displays required extensive discussions before a final approval.

The booth displayed multiple formats of advertising. Not only hanging signs and advertising boards, but also creatively designed POS display stands, decorative materials, model constructions and more.

Subsequently, the booth was well received at the convention. Customers were engaged with the booth and displays. They walked through the booth similar to walking through a store. Customers were able to picked up faux fruit, magazines and marketing materials, just like any other market space. In addition, the booth staff were able to talk to the customers in a comfortable manner. This worked by seating customers in the booth itself for further discussion.

I was delighted to work on such a creative project and hear that it achieved excellent success.